USA TODAY

October 30, 2013

READ THE FULL ARTICLE HERE

The pop star has big plans for reality TV.

LOS ANGELES – Rihanna isn't here, but she's still cracking the whip.

On a sweltering day downtown inside the workroom of Styled to Rock, Rihanna's new competition show (launching Friday on Bravo, 8 p.m. ET), the pop star's eye, wallpapered onto a large wall, looms over a room of stylists busily adjusting outfits on dress forms. As a cluster of tightly toned models arrive in the hallway, cameras circle like flies.

This week's challenge? To craft image-making looks for Big Sean and his fiancé, Naya Rivera.
"This is a lot of pressure," Laura Petrielli-Pulice, a 35-year-old latex designer from Chicago, taking a break on the sun-drenched roof a few minutes later, says with a sigh as cars whiz by on the 110 Highway. Petrielli-Pulice is one of 12 designers Rihanna handpicked for her reality show, a remixed take on the genre popularized by Project Runway, this time with rock-star requirements. Each week the stylists are challenged to create memorable performance or red-carpet-ready looks for some of Top 40's biggest names, from Miley Cyrus to Kylie Minogue.
"I know that there is always undiscovered talent out there just waiting for an opportunity like this and I wanted to find them," says Rihanna by e-mail. She's executive-producing the series, which was shepherded by the now-defunct Style Network. The show was recently acquired by Bravo (also owned by NBC Universal). With Bravo's long history of fashion programming, "We thought it would be a good fit for us," says Jerry Leo, Bravo's executive vice president of program strategy.

For mentor-judges, Rihanna cast her chief stylist, Mel Ottenberg, along with musician/designer Pharrell Williams and veteran model Erin Wasson. Since the pop star is on the Diamonds world tour, her on-screen involvement is heaviest in the first and final episodes, but she's been keeping up-to-date through Ottenberg.

"We text a million times a day," says Ottenberg in his dressing room, sifting through a rack of Rihanna's own stage clothes, from a strappy dress she wore onstage on SNL last November to a sheer pink lace ensemble she performed in at the Victoria's Secret Fashion Show.

The contestants have been mostly inside the cavernous Casa Vertigo for five weeks -- no phones, to TV, no Twitter. "These kids sew here, they sleep here they eat here, they cry here, they design here, they laugh here," says Wasson. One floor up from the sewing room, outfitted with spools of rainbow-hued thread and bond spray, is a loft space, converted into a massive bedroom with 12 queen-sized beds lined up, dressed in red and black comforters.

Privacy is scant. "Everyone around me snores," says designer Andre Soriano, 27, a San Diego-based coutourier.

While the designers take a break, Ottenberg and Wasson stroll through the design space, critiquing as they go for the cameras. One contestant has spent hours free-handing a lion pattern into a leather shirt with an X-acto knife. "It's like The Lion King," says Wasson dismissively. Another has crafted his-and-hers red-and-black looks, deemed "too matchy-matchy," by Ottenberg, who looks particularly worried about a red hoodie draped over a boxy black shirt, meant for Big Sean.

If these two truly loathe the look, the show throws a curveball: Contestants may not make it past the "edit," losing a shot at even showing their designs to the visiting artist.

Williams, in the middle of a Song of Summer blitz with Blurred Lines and Get Lucky, is lounging in his dressing room in a Mark McNairy camo hat overlaid with daisies ("which I'm sure the producers can't wait until I take off because I've worn it so many times"), a Bee Line blazer and tunic and snakeskin Lanvin chucks. He says a performer's style "is supposed to be another version of your communication to the world." The storied music producer ticks off his style inspirations, from Chanel to Commes de Garcons.

"The producers just made a really smart choice aligning themselves with a person like Rihanna," says Williams. "She has great style because she represents endurance and perseverance." He shrugs off the lofty mentor title. "I'm more of a help," he says.

But no one here knows Rihanna like Ottenberg, the man behind her much-Instagrammed, no-holds-barred style as she jets from sold-out venues to red carpets to fragrance ads and promotion for her fashion line, River Island. The show's pace has been brutal for the contestants, "but I'm always reminding them that this is actually what it's really like if you want to design with someone on the level of Rihanna," he says. "It's no joke."

"To be completely frank, the world of design is not a kind industry," says Wasson. "We've reiterated many a times to the contestants that really seize this opportunity, because if it's not you, it's 1,000 other people behind you that are waiting to fill your shoes."

Bravo is just hoping Rihanna's fans tune in. "She brings a different kind of energy to the channel, a slightly younger energy," says Leo. But for the winner, it's a chance to sew straight into the big leagues, with a $100,000 prize, a spread in Glamour and an invitation to join Rihanna's design team on the line.

This is the real deal, says Rihanna. Thanks to her tour schedule, she and the Styled to Rock winner have not had a chance to work together yet, "but we will have some collaborations in the works once the show finales," promises the pop star.



FAQs
Read each item carefully. Each order you place with Vex Clothing will be subject to the following

All Vex Clothing items are hand crafted in our Californian studio. Shipping time is based on our production for every order which is normally 2-4 weeks. Expedited service may be available upon request and will depend on the availability of materials. Rush fees may apply.

 

COLORS: 

We try to keep stock of almost all the colors shown on our COLOR CHART Other colors are available by custom request.  

 

SIZING:

Please refer to the SIZE CHART to understand how we size our styles. If your measurements are not listed, we are able to offer MADE TO MEASURE service for an addition cost. Plus Size is avalibe upon request. 

 

CUSTOM DESIGN SERVICE:

Although Vex Clothing carries an extensive and creative ready made collection, our specialty is custom design. For more Information on the process and to view the GALLERY

 

LATEX CARE:

WEAR: Use talc powder to coat the inside of the garment. For tight fitting garments, use a light coat of dressing aid. To shine, use a latex shiner.

CLEAN: Let garment soak in a tub full of water with a SMALL drop of viviclean. Hang garment to dry. Once the garment is completely dry, inside and out, powder the inside with talc powder. Store garment on a plastic hanger in a dark plastic bag in a cool, shaded, dry place.

WARNING:

 

REPAIRS & ALTERATIONS:

Vex Clothing offers a repair and alteration service for all latex designs. Vex Clothing assures the highest quality in all of our garments, but we provide this service for mishaps and accidents, transformed body shapes, or problems with other latex designer and name brand items. For more information visit our latex Repairs & Alteration page

 

RETURNS:

READY TO SHIP- Ready to Ship Items are Returnable Only for Store Credit within 15 Days and No Refunds. Shipping fees, insurance, rush fees, taxes or duties will not be refunded. Undergarments are Final Sale due to sanitary reasons. Please Contact Us for a return authorization form before shipping product.

 

HAND MADE ORDERS- Vex Clothing does not accept returns since every item is hand crafted per order, There are certain situations where a return or exchange will be granted. If A Return is Granted For Store Credit, Please be Aware that Rush Fees and Shipping Cost are Not Refundable. Items must be unworn and in its original new condition. Any item not in its original state or is damaged will not be accepted. Returns or exchanges must be made within 15 days from delivery. Restocking fees may apply. If you need a return or exchange please email us at sales@vexclothing.com

 

SALES TAX & CUSTOMS:

All orders shipped within the state of California will be charge 7.75% sales tax. International orders are subject to customs & duties fees. Vex Clothing is not responsible for any additional charges or delays caused by customs clearance process.

 

SHIPPING:

All orders with totals over $500 receive free ground shipping. Packages are shipped in a desecrate box from VEX. At the time of checkout you will select the type of shipping service you would like. USPS, Fedex and DHL are the standard services Vex uses. All orders are shipped with “No Signature Required” and may be left at a residence deemed safe by the delivery company. Vex is not responsible for any loss or liability or damage that may result from shipping with a signature. If you require special shipping services please email laura@vexclothing.com

 ERRORS / DAMAGED GOODS: 

Vex Clothing must be notified of any errors or damaged items do to our production within 5 business days of the receipt of the shipment. No claim filed outside the 5 business day time period will warrant any type of claim. Email laura@vexclothing.com if you need to claim a error or damaged item.

 

PROMOTIONS:

On occasion Vex Clothing issues promotional codes, sale codes or gift certificates which provide a credit towards your online order. Vex reserves the right to cancel a promotion and/or reject redemption of any promotional code. Promotional codes do not cover costs on any shipping, duties or taxes. Vex Clothing will honor a price adjustment on online purchases within 7 day period prior to the start of a sale. All price adjustments will be issued in the form of a Vex Clothing credit.

 

LATEX ALLERGIES:

Some individuals are sensitive and/or allergic to latex and/or rubber intended for extended skin contact. Such sensitivity and/or allergic reaction can be severe. Vex Clothing recommends the customer test a small patch of skin against the latex and/or rubber material before the purchase of the garment. The customer agrees that Vex Clothing, Inc. shall not be responsible for any such sensitivity and/or allergic reaction the customer may experience as a result of wearing the Vex Clothing apparel or accessories.

Sizing & Measureing
Please note: If your measurements do not line up with our sizing chart, you should consider our Made to Measure service. You will need to fill out a measurement chart and we will alter a design pattern just for you body measurements. 
Vex Clothing size chart is exact body measurements - NOT the actual clothing measurement. We make our garments about 2-4” smaller then the body measurements to insure a proper snug fit. We use .50mm thick latex sheeting England's finest manufacturer.
 

 

 

 

WOMEN

 

 

 

 

 

 

 

 

 

 

 

 

 

 

XS

S

M

L

XL

1

2

3

4

Bust

32

34

36

38

40

42

44

46

48

Waist

23

25

27

29

31

33

35

37

39

Hip

34

36

38

40

42

44

46

48

50

 

 

 

 

MEN

 

 

 

 

 

 

 

 

 

 

 

 

S

M

L

XL

1

2

3

Bust

34

36

38

40

42

44

46

Waist

29

31

33

35

37

39

41

Hip

31

33

35

37

39

41

43

 

 

~STOCKINGS~

 

 

Size Chart

 

Body

Size

Upper Thigh

Length From

Ankle to Thigh

Short/Tall

S

18-21"

23/27"

M

19-22"

24/28"

L

21-24"

25/29"

XL

22-25"

26/30"

 

 

HOODS

 

 

Size Chart

 

Size

Crown

Neck

S

21"

15"

M

22"

16"

L

23"

17"

XL

24"

18"

 
 

 

GLOVES

*Most woman wear Sz S-7 glove for a tight fit

 

 

Size Chart

 

Size

Around Knuckles

 

S-7

6.25"-6.75"

 

M-

8

7.5" - 8"

 

L-

9

8.5" - 9"

 

XL-

10

9.5" - 10"

 

 
             
 Chokers
Size Chart
                             Size Around Neck
                                                           S/M 13"-14"
                                                           M/L 15"-16"
      
 Cuffs
Size Chart
Size Wrist Ankle
                        S/M Up to 7" Up to 9"
                         M/L 7"- 8.5" 9"-11"

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