Lady Gaga wears a custom Vex red latex catsuit — sculpted shoulders, belted waist, full-coverage gloves and feet — alongside Prada pumps hand-coated in Vex red latex, in the Parris Goebel-directed video for “Runway,” the Lady Gaga & Doechii single from the 20th Century Studios film The Devil Wears Prada 2.
The brief came in red. Head to toe, fully sculpted, fully sealed — a single uninterrupted silhouette in arterial red latex from neckline to fingertips to pointed toe. The piece had to read like a sculpture under studio lighting, hold the body in a precise editorial line, and survive the choreography of a Parris Goebel set piece. Vex built it from pattern to packed in roughly two weeks.
“Runway” soundtracks a behind-the-scenes Milan Fashion Week moment in The Devil Wears Prada 2 — the song from the film’s biggest pop collaboration, visualized in a video built around fashion as power.
Lady Gaga and Doechii’s “Runway” arrived today as the lead single from the 20th Century Studios sequel. Director Parris Goebel staged the visual as a series of high-fashion tableaux — each artist taking turns in different looks, building toward an explosive ensemble runway finish. Gaga’s red latex moment is one of the video’s defining images.
Custom Vex commissions for music video work usually arrive with a single visual reference and a tight production calendar. This one was specific from the first call: a complete second skin in red latex with structural shoulders, no breaks in the silhouette, and integrated gloves and foot coverings so the camera never sees an unsealed edge.
That kind of brief lives or dies on the bodice. If the shoulders read soft, the whole look falls apart. If the waist isn’t held, the belt has nothing to define. The construction sequence ran in that order — pattern, mockup, sculpted shoulder, finish.
The first fitting confirmed the bodice — high collar, center-front zip, princess seams holding the waist. The second pass added the shoulder structure that defines the look: a sharp peak that rises off the body and reads almost graphic on camera. Each shoulder is a separate engineered piece bonded into the bodice with reinforced seam construction so the peak holds its line under movement.
A wide latex belt with a polished metal buckle was added at the final fitting. On a sculpted-shoulder silhouette, the belt is not optional — it is what keeps the eye moving through the figure instead of stopping at the shoulders. The proportion had to be exact. Too narrow and it disappears under the volume above; too wide and it cuts the body.
The brief included a second build that does not exist in most custom commissions: two pairs of authentic Prada pumps hand-coated in Vex red latex to match the catsuit exactly. Color match across two different substrates — sheet latex on the body, painted latex on a leather pump — is a real technical problem. Light reflects differently off each surface. The eye reads the difference instantly on camera.
The pumps were prepped, sealed, and coated in successive layers of color-matched red latex until the surface read as a single material with the catsuit. The Prada logo stays visible on the insole. The exterior reads as Vex.
The Prada stays Prada. The Vex finish makes it part of the look.
Coating real Prada pumps in latex is a deliberate creative choice — it preserves the silhouette and provenance of the original shoe while pulling it into the visual language of the custom catsuit. It is the kind of detail that only reads on a project where every surface in frame has been considered.
Full coverage means the hands and feet are sealed too. Vex built sculpted latex gloves and integrated foot coverings to bridge into the pumps without any visible break in the silhouette. The gloves are dipped, finished, and powdered for fit. The foot pieces are cast to wear under the pumps so the leg line continues unbroken from the catsuit straight into the shoe.
The full music video from The Devil Wears Prada 2, directed by Parris Goebel. Gaga’s Vex moment lands in the most editorial sequence of the visual — reclining inside an oversized red stiletto on a glossy black floor, pitchfork heel rising behind her.
Each shoulder peak built as a separate structural piece and bonded into the bodice. Holds its line under choreography and studio lighting.
Two pairs of authentic Prada heels color-matched and sealed in Vex red latex. The shoe stays Prada. The finish becomes part of the look.
High collar to fingertips to toe in 0.45mm English latex. Integrated gloves and foot coverings so the silhouette never breaks on camera.
Pattern, mockup, sculpted shoulder, finish, accessories, ship — production-ready in roughly two weeks. Built in California.
Lady Gaga’s team has called Vex for inflatable latex on the ArtRave: The ARTPOP Ball tour, fringed performance pieces for the Joanne World Tour, and now custom red latex for The Devil Wears Prada 2.
Three different briefs, three different decades of Gaga’s career, three completely different latex problems to solve. The reason production teams come back is consistency — the studio delivers at the level the project requires, whether that means inflatable sculpture, kinetic fringe, or a head-to-toe sealed silhouette built for cinema.
Custom Vex commissions start at $1,500 and typically run $3,000–$9,000+ for full looks like this one. Music video, tour, editorial, film — if you have a brief, we will build it.
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