Campaign · Heretic Parfum
A wearable latex devil tail, built by Vex for Heretic Parfum's "The Devil" campaign — "a most peculiar devil, one whose infernal pleasures were entirely olfactory."
For Heretic Parfum's "The Devil," Vex made the tail. Mounted to a slim spiked latex belt, the long, glossy black tail curls out and down before flicking up into a classic arrow-tipped point — light enough to move with the model and dramatic enough to anchor the whole campaign image.
Heretic Parfum's "The Devil" — starring Julien, with the Vex latex tail. Campaign imagery courtesy of Heretic Parfum.
Belt & tail
On the form, the build reads clearly: a spiked latex waist belt with the tail fixed at the back, sculpted so it holds its serpentine curl and finishes in a solid arrowhead barb.
The Vex latex tail and spiked belt, on the form.
From devil tails to full custom looks, Vex creates the latex that anchors campaigns and editorials. Tell us what you're dreaming up.
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