Campaign · Lady Gaga
A burgundy latex set encrusted head-to-collar in studs and pearls — built by Vex for Lady Gaga's Dom Pérignon campaign.
For Lady Gaga's Dom Pérignon campaign, Vex built a full look in deep burgundy latex, every surface hand-studded with pearls and crystals: a towering ruffled collar, a ruffled bra top, high-waisted bottoms, and long opera gloves — a single saturated color turned into pure sculpture.
The design, on paper — the campaign's studded looks sketched in-house.
Collar, bra & gloves
The build is all in the detail: rows of pearls and crystals set by hand across the ruffled collar, the bra's scalloped edges, and the length of the gloves, so the whole set catches the light with every movement.
The studded ruffled collar and bra, up close.
The campaign explored the same studded, ruffled language in more than one color — including this blue collar-and-bow, built alongside the burgundy set.
The blue studded collar & bow.
Handmade latex for the world's biggest brands and campaigns. Tell us what you're dreaming up.
Start a custom project
