When Beyoncé took the stage for the NFL Christmas Gameday halftime performance — streamed live on Netflix to a global audience — she wore custom Vex latex leggings. Styled by Shiona Turini. Built by hand in California.
The NFL Christmas Gameday halftime show is one of the most-watched live music events of the year. Streamed globally on Netflix on Christmas Day 2024, the performance demanded a look that could hold up under stadium lights, on-field movement, and the scrutiny of millions of viewers watching in high definition. There is no room for anything less than perfect.
Beyoncé's styling team, led by Shiona Turini, chose custom Vex latex leggings for the performance. The reason is the same reason production teams and stylists have been calling Vex for 26 years: when the stage is this big and the cameras are this close, the construction has to be flawless.
A stadium stage with millions watching live is the highest-stakes environment a garment will ever face. No retakes. No post-production. The piece has to be perfect from the first note to the last.
Live performance is harder on a garment than any studio shoot or red carpet. The body is in constant, intense motion — choreography, stage transitions, environmental exposure. The latex has to flex without fatigue, maintain its sheen under stadium lighting rigs, and hold its contour through an entire set. Custom Vex leggings are built for exactly this: 0.45mm English latex, hand-cut and assembled in our California studio, engineered for the demands that off-the-rack cannot meet.
When a stylist pulls custom Vex for a live performance of this scale, the garment is not just a fashion choice — it is a technical decision. Every detail is engineered for the specific demands of the stage: the material weight, the seam placement, the fit tolerance, the way the surface catches and releases light under the specific rig being used. This is the level of specificity that separates custom from catalog.
Beyoncé's team understood that. The custom leggings were built to the same standard Vex applies to every production commission — whether it is a music video, an editorial shoot, or a global live broadcast watched by millions on Christmas Day.
Built for intense choreography, extended wear, and stadium lighting. Every seam engineered for durability under maximum physical demand.
Surface quality that reads clean in HD and 4K. No imperfections, no inconsistencies — built for the close-up that millions of viewers see simultaneously.
Laura works directly with styling teams at the highest level. No middlemen, no catalog constraints — the design is built around the brief, the body, and the stage.
Vex has been building custom latex for live performance, music video, and editorial for over two decades. The studio knows what production demands.
Beyoncé joins a roster of artists and public figures who have worn custom Vex on the world's biggest stages.
From music videos to live broadcasts, from red carpets to global campaigns — when the moment is too important for off-the-rack, stylists and production teams call Vex. Every piece is handmade in the same California studio by the same small team, with the same uncompromising standard, regardless of who is wearing it.
Whether you are a stylist pulling for a global performance, a production team building a campaign wardrobe, or an individual looking for something made only for you — Vex custom design starts with a conversation.
Start a Custom Design Browse the Collection Latex Care Essentials26 years of handmade latex for the world's biggest moments. Tell us what you need — we will build it.
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